The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has unveiled a new initiative aimed at curtailing the promotion of drug use on digital platforms.
This move comes in response to growing concerns about the influence of social media on young Kenyans’ attitudes towards substance abuse.
Online Content Under Scrutiny
In a recent press statement, NACADA expressed alarm over the proliferation of content that glorifies or normalizes drug use on social media platforms.
The Authority emphasized that such material poses a significant threat to ongoing efforts to combat substance abuse, particularly among vulnerable youth demographics.
NACADA stated,
“The Authority reminds the public that promoting drugs and substance use through social media is not only irresponsible but is also a violation of the law.”
Legal Implications for Influencers
NACADA highlighted that the promotion, advertisement, or encouragement of drug use contravenes the Alcoholic Drinks Control Act of 2010. The Authority issued a stern warning to digital content creators:
“NACADA implores influencers and content creators against using their platforms to normalize or glorify drug use.”
Call for Parental Vigilance
Recognizing the critical role of parents and guardians in shaping young minds, NACADA urged increased oversight of children’s online activities. The Authority provided specific recommendations:
“Parents should exercise control by enabling parental control settings, educating children about the dangers of drug use, and reporting any harmful content to relevant authorities.”
Responsibility of Digital Platforms
NACADA emphasized the ethical obligations of social media platforms and content creators, stating:
“Social media platforms and digital content creators have a responsibility to uphold ethical standards and promote healthy behaviours among their audiences.”
Ongoing Enforcement Actions
This digital initiative is part of a broader campaign against substance abuse in Kenya. On September 5, a multi-agency operation led to the arrest of 15 individuals for operating an illegal alcohol outlet.
NACADA CEO Anthony Omerikwa elaborated on the arrests, explaining that the individuals were apprehended for “operating the outlet without requisite licences and for selling alcohol to minors.”
The operation, conducted in collaboration with the national police service, targeted establishments in Bamburi, Kisauni, and the Central Business District that were found to be in violation of the Alcoholic Drinks Control Act of 2010.