Meta, the parent company of Facebook, has unveiled two new revenue-generating features for eligible content creators in Kenya: In-Stream Ads and Facebook Ads on Reels.
These tools are designed to incentivize the production of original video content and foster community growth on the platform.
Moon Baz, who holds the position of Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, emphasized the company’s dedication to nurturing creative talent:
“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in Kenya’s vibrant creative industry to earn money, setting a high bar for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators.”
Met has earlier delayed the rollout of Facebook Monetization in Kenya, citing the political developments following the finance bill protests.
Ad Placement Options
The In-Stream Ads feature offers multiple placement options for advertisements within video content. These include:
– Pre-roll Ads: Displayed before the video begins
– Mid-roll Ads: Inserted during the video playback
– Image Ads: Static visuals shown beneath the content
– Post-roll Ads: Presented at the conclusion of the video
These ads can be incorporated into various types of video content, including pre-recorded uploads and archived live streams.
The Facebook Ads on Reels feature allows for seamless integration of advertisements into original short-form video content. Creators can earn revenue based on the performance and engagement of their Reels while entertaining their audience.
To ensure accessibility, Meta has made these monetization features available in over 30 languages globally, including Swahili, which is widely spoken in Kenya and East Africa.
To be eligible for these monetization opportunities, creators must adhere to Facebook’s Partner Monetisation Policies and Content Monetisation Policies.
They must also be at least 18 years old. For In-Stream Ads specifically, additional requirements include a minimum follower count of 5,000.