President Ruto Launches 16-Day Campaign Against Femicide and Allocates Ksh 100 Million 

President William Ruto has unveiled an intensive national initiative to combat femicide and gender-based violence, announcing a landmark 16-day awareness and action campaign aimed at protecting women and girls across Kenya.

Addressing the press at State House in Nairobi on Wednesday, November 20, Ruto introduced the: “Safe Homes, Safe Spaces” campaign, set to commence on Monday, November 25. The government will invest Ksh 100 million to support the program, focusing on educating young women about personal safety and recognizing potential risks.

A strategic team of women leaders from diverse regions will spearhead the campaign, focusing on empowering women by educating them about their rights, freedoms, and available support mechanisms. The initiative aims to create a comprehensive approach to preventing gender-based violence through awareness, education, and community engagement.

As part of the comprehensive strategy, President Ruto has directed security agencies to thoroughly investigate all reported femicide cases and ensure perpetrators are brought to justice. The government will also enhance gender desks in police stations and introduce similar support units in hospitals to provide comprehensive care for victims.

Ruto’s call for action extends beyond governmental institutions, urging religious leaders to utilize their platforms to promote positive narratives about women’s leadership and emphasize that women’s rights are fundamental human rights. This initiative by the president comes after scheduled marches on 25th November and 10th December to coerce the government into declaring femicide as a state of emergency in Kenya. 

The president also emphasized the critical role of families, calling on parents to create safe, supportive home environments that serve as the primary defense against societal dangers. He stressed that combating gender-based violence requires a collective effort involving government, religious institutions, parents, educators, civil society, and citizens. Ruto noted that:

Highlighting key support resources, the campaign will raise awareness about toll-free platforms such as the Gender-Based Violence hotline (1195), Child Help line (116), and the DCI anonymous reporting number (0800722203). The president also emphasized that: